Jewellery Theatre is founded in Moscow. Almost immediately, the company announced its arrival on the luxury goods market.
Jewellery Theatre takes part in the “Jeweller-99” international exhibition in Moscow and is awarded the Diploma for Constructive Design for its invention of the “heel” (which allows rings to be displayed upright and is to become one of the hallmarks of Jewellery Theatre).
The Company receives an award from Russia’s largest diamond producer, Alrosa Ltd, for the best piece of jewellery featuring a large diamond.
Jewellery Theatre presents a new collection – The Diamond in the Russian Avant-garde – and jointly with Alrosa Ltd and the Museums of the Moscow Kremlin organises an exhibition in the Dormition Bell Tower of the Moscow Kremlin, Diamonds of Russia – the 20th Century.
For a company founded only four years previously, international recognition came swiftly. A joint exhibition with American designer Lisa Vershbow was followed by participation in the “Baselworld-2002” international jewellery and watch exhibition and first prize in the “Tahitian Pearl Trophy” design competition.
Jewellery Theatre makes a wedding gift consisting of cufflinks and a pendant for Prince Felipe of Spain and his bride, Letizia Ortiz.
The Company organises Diamond Maximum, a theatricalised exhibition project featuring Tribute, an exceptional diamond (103.83 ct. D/IF).
For the ninth consecutive year, the Company takes part in “Baselworld”; but now Jewellery Theatre places its stand on the most prestigious level of the exhibition, First Avenue. Jewellery Theatre produces a new crown for Miss Russia.
Jewellery Theatre opened a flagship boutique at 44 Old Bond Street in the heart of London’s elite Mayfair district, thus beginning a new era in the history of the brand.
Two new Jewellery Theatre boutiques open their doors in Baden-Baden, Germany and Limassol, Cyprus. The company also presents the new Flowers collection at Baselworld 2014.
Jewellery Theatre takes part in the COUTURE show in Las Vegas for the first time and opens a new boutique in Marbella, Spain. Three new collections are presented at Baselworld 2015: Kaleidoscope, Carnival and Rainforest.